The article talks about how No Formulae’s founders’ journey into the field of design, them bringing their previous knowledge of varied fields together and daring to create something absolutely new.”Along with Acceptor, Mungali and Bahri have several other ventures under No Formulae, the parent company. This is a service design firm that marries design with business. In fact, they did not take on any campus placements after their course, so they could be free to start No Formulae.”