Itâ€™s a boxing match.
Not the Tyson-kind. But the mental sorts.
The world is full of clichÃ©s. We love them too (seldom). Makes a thing simpler to understand. without using your precious brains to decipher the deep meaning inside of it. In the creative world, the most used clichÃ© is â€œThinking Outside The Boxâ€.
Letâ€™s define the box in this situation. The box stands everything thatâ€™s usual, normal or the over-done. To create something, you can create anything. Even something like what exists. But to be known as a creative person, you must create something new or in a new manner.
Looking at the clichÃ© with another perspective, design is all about the box â€“ both inside and outside. The box represents the constraints that a design problem presents. It represents user-behaviour, the market, the client, the political environment. Working outside these, would only render results unfit to solve the targeted design problem. It would be more art than design. Genius is finding a solution while being within this box, assimilating all the data and solving the problem in a manner thatâ€™s never been done before. Hence, inside and outside the box.