WHAT WE DO Design Research
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Design Research is undertaken prior to developing any product or service. It enables the business to understand the probable context and use of its product. Only when one understands the need, can one come up with a solution.Design research enables the business to understand the needs and create them into opportunities. Such inputs are highly relevant and vital for any product. They allow easy planning, smooth implementation, feedback to the business for improvements and consequently delight to the user. We at No Formulae believe that Design Research can enable businesses to create unique products and services. Deep qualitative understanding gives more insights into consumer behaviour, than any quantitative and statistical tools. We use tools like body-storming, deep metaphors, ethnography, culture studies, aspirational mapping, trends mapping, etc. to bring businesses the insights that might get lost through the conventional methods. Past Design Research Projects
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A product is of no use if it is out of context. A product or a system is an outcome of the context and at the same time aimed to become a part of the context. This context here is the user, consumer, producer, environment and other systems.