DWHN


DWHN was our answer to a brief to design a business model which would:

Counter Recession
Work at a very basic level but have a widespread effect in the system
Can be tested & prototyped  During the economic boom time, people were busy gathering and buying things ferociously from the market. The sudden consumer revolution that landed in India, gave the upper and middle class tremendous buying power. Those things that they bought in the past few years are now cluttering around in their houses. They are irking them and reminding them of the price that was paid for them , and how a little more thoughtfulness at the time of buying would've resulted in more cash flow at present.
Meanwhile, while this was happening, the gap between the have and the have not's was widening and a gorge formed between them. The needs and demands of the poor remained unmet.dwhn graph

 

Business Overview: Today in the times of economic downturn there's a strong need to balance this out. To remove the mental and physical clutter from the people who have it, and use this clutter as the raw material to feed the economy to grow. The things collected by the rich need to be channelized and given to the poor. This is where DWHN comes into the picture. 

DWHN stands for Don't Want Have Not. The people who do not want the clutter in their houses can sell it to us at reasonable prices. We would buy most items and then sell these items to people who need them. Thereby creating flow of money and wealth.
People can also donate their goods to us, and we would ensure it reaches the right people.

Functioning: We would create a system where we would receive orders for sale and purchase over the phone to keep our costs low. We would have warehouse to store the goods. The buyers can walk in and choose what they want, or order on the phone.An internet portal would further facilitate the dhwnposter

Service Prototyping
DWHN service was prototyped and tested at the National Institute of Design ( NID) campus. We put up posters around NID campus to promote our services, from which people could tear away our phone numbers to keep and call us.(see image on right)
We received several calls from people. People wanted to sell old clothes, lamps and trunk.
Shweta called us to tell she has a brand new jeans of a size too large for herself. We bought the jeans from her and then found a buyer for it, who liked the idea of getting a new jeans for a lower price.This was followed by several other transactions, soon we found things like mobile phone, shoes, calligraphy pen set, table lamp and a laptop flowing through the DWHN service.

Benefits to the seller:
Free of clutter – mental and physical in his home.
Create some cash flow to help in difficult times of recession.
He can use this money to buy more goods and services.
The joy of giving.
One-stop shop for selling their belongings.
Easy transactions.
Satisfaction of knowing their goods would be used through the right channel.
Benefits to the buyer:
One-stop shop to buy goods.
Value for money.
Easy access to goods they need.
Delight of the buyer and the family.
Overall benefits:
Money flow in the system without any extra infrastructure costs.
Creates a new niche in the market.

The Service thus developed,prototyped and tested showed that it could behave like a sustainable business model which was capable of being scaled.

DWHN service can work in various scales.It can be implemented within a community,neighbourhood, city or can even work within multiple cities.