SOS Organics


Life would be so much easier if only we could share a little more. Together, we the people, can make a better world. SOS Organics is one such vibrant company with beauty and health products that connects one back to the nature. As their Design Management Partners we created a new brand strategy, brand language and design strategy to help them take their business to a new level.

SOS Organics is run by nature-loving enthusiastic people from a village in Uttranchal, making pure organic health and beauty products. Working with the locals there, it makes products which one is bound to love.

The hurdle they were facing was making the product more reachable and acceptable to the consumers.  

We worked towards

  • Using design to create a niche market and a new successful brand.
  • Effectively communicating the holistic SOS approach to the consumers. Make them aware of their vision and work.
  • Nursing an almost unknown brand to a niche and unique organic brands of India with an important international presence. 
  • Creating brand values, presentation and language which would be used for all products from here-on. The values are evergreen and can be used for a very long time.
  • Use design to help SOS make organic products remain affordable to the people.
  • Design to emphasize direct sales channel.

Research


It was important for us to understand the products, customers, the awareness of organic products in India and the interplay of all these. As SOS did not have a store and was selling through a number of stores and mail order, we set up a mock store of SOS Products and invited people to visit. They were made to feel at ease, given all the time and freedom to explore the products. We recorded their interactions and asked them questions based on it. This entire exercise brought us closer to the customer and allowed us to see gauge the problems that existed.
 

 Outcome

We realised that something unique and more human touch was required to the brand. It's branding and marketing strategy was also to be worked upon. We created new visual identity, packaging, identify distribution channels, strategise low-cost effect marketing plan and effective collaterals.

We created a brand language for SOS and created the concept of sharing. Organics is today very abused to something exclusive. But we wanted to make it available to everyone and create a USP hence. This would give the brand a more human like qualities.

 We incorporated this at various levels. The sharing would be done through various channels as shown in this image.

 

 The packaging was developed in a way which would spread the word around. The labels would carry the story of the mountains and organics. Some labels could be used as book marks or to write notes and pass on. Hence, we would be promoting a culture of sharing through such a practice.

A prototype of the SOS soap packaging. The colour of the base box would remain the same over the various kinds of soaps. The strip around the box would differentiate various soaps. The strip would be encouraged to be pulled off. It would tell the story of the soap and where it comes from - The serenity and culture of the Himalayas.

 

A prototype of the new package of SOS products. The label on the lid is detachable and can be passed on or saved. It contains the story of the mountains to help customer connect to the product and where it comes from.