What is Your USP?
Product edge, Innovation ?
Price?
Technology?
Delivery?

In today's world of globalization and commoditization all these are easy to replicate!

Next follows the obvious question," Then what is the sustainable strategic differentiator?"

And the answer is; CUSTOMER EXPERIENCE !

Infact, it is being said that the Customer experience tsunami is here.It’s easy to notice the sudden growth of ‘experience  products’
Web sites offering shelf experiences.Stores are getting theme based.
1980’s price was the differentiator.
1990’s quality was the differentiator.
2000’s customer experience is the differentiator.
You don’t go to Café  Hard Rock or Star Bucks for the food, agreed the food is good, but it’s A commodity that anyone can replicate.
 What you go for is the experience.

What is consumer Experience?

Exercise:What is the best consumer experience you have ever had?(in a shop/vacation/restaurant)
Picture the experience in your mind, relive it, recall how you felt during it.
TOOK YOU A LONG TIME!..didn’t you!

Because there are not many great customer experiences. Else you would have quickly thought of 3-4 of them.

WHY?
Because they are difficult to achieve.

If asked for a bad customer experience, you will have many

Because Bad customer experiences are easy to produce!.Good Customer experiences are difficult to create but then they are definitely worth the effort.

We at No Formulae conjure up creations that are a delight for your customer.Feel free to write to us to learn more about how we do it.