No Formulae

Design for Delightful Customer Experience

Yatra.com is one of the biggest travel related services provider in India. We conducted an in-depth design research of their retail outlets called, Yatra Holiday Lounge, to explore possibilities to improve customer experience through design.

Design Research - Ice Creams

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Sometimes cold things can bring such warmth. One of those things is ice-cream!

We carried out a design research for one of the major ice-cream brands in the region.

Kamlayan – Luxury housing in India

Our client B.C. Mungali & Sons Developers Pvt. Ltd.(BCMS) had the expertise and vision to build premier Luxury wooden cottages in lower Himalayan belt of Uttrakhand. No Formulae was engaged as the Strategic Brand Partners in the project.

Sustainable Simple Design

What is a Brand?

Understanding a Service System

Designful Solution for the Slowdown

Little pleasures of life: Customisation

WILLYS and Reflections on Design

Outside-In Creativity

Thinking on Thinking

Business needs Design

Zen & Good Design

Learn a little more about design and how it can transform your business by understanding the hows and whys from our perspective of the following

Customer Experience-the new strategic battleground

What is Your USP?
Product edge, Innovation ?
Price?
Technology?
Delivery?

Importance of Research

Understanding the needs of the consumer is the most important starting point in presenting a successful offering to a consumer. By offering we mean any product or service or a combination which is being marketed to the consumer.

Interviewed by Rediff Business

Rediff interviewed the founders of No Formulae. They speak about how No Formulae is bringing a new face of design to the market and helping businesses innovate.

Read the article here.

Acceptor & No Formulae featured on Rediff

Our child-healthcare innovation to make syringes friendlier - The Acceptor has been featured on Rediff Business. The article also speaks about No Formulae.

You can read it here.

Do you want Design to give you the Innovative edge?

Be it understanding your customer or Designing your service offering or creating your Brand. No Formulae designs tailor made strategies and solutions which pave the way to a long-term collaboration.

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